By: admin / March 5, 2023

In today’s data-driven business environment, the accuracy of B2B (business-to-business) data is more critical than ever. B2B databases are used to generate leads, build targeted lists of prospects, and gain insights into target markets, making accuracy and reliability essential. In this article, we’ll discuss the importance of accuracy in B2B data, compare different B2B databases, and highlight ZoomInfo’s accuracy and reliability.

Why Accuracy in B2B Data Matters

Inaccurate B2B data can lead to wasted time and resources, as businesses may target the wrong companies or individuals or contact outdated contact information. This can harm a company’s reputation, waste sales and marketing resources, and ultimately impact revenue. On the other hand, accurate B2B data can help businesses identify and target their ideal customers, personalize their approach, and close more deals.

Comparing Different B2B Databases

There are several B2B databases available on the market, each with its own strengths and weaknesses. Here’s a comparison of some of the most popular B2B databases:

ZoomInfo: ZoomInfo is one of the most accurate and reliable B2B databases on the market, with a team of data analysts that verify and update data regularly. Additionally, ZoomInfo’s proprietary technology allows them to gather data from a variety of sources, including social media, public records, and web activity.

Hoovers: Hoovers is a well-known B2B database that provides comprehensive data on companies and professionals. However, their data is not always up-to-date, and their search functionality can be less customizable than other databases.

Dun & Bradstreet: Dun & Bradstreet is another popular B2B database, offering a range of data and analytics solutions. However, their data can be expensive and may not always be accurate.

Data.com: Data.com is a B2B database owned by Salesforce, offering data on companies and professionals. However, their data can be outdated and may not always include the most relevant information.

ZoomInfo’s Accuracy and Reliability

ZoomInfo is a leading B2B database known for its accuracy and reliability. Here are some of the reasons why businesses trust ZoomInfo’s data:

Regular data updates: ZoomInfo updates its data regularly, ensuring that businesses have access to the most accurate and up-to-date information.

Verification by data analysts: ZoomInfo’s team of data analysts verifies data to ensure accuracy and completeness.

Proprietary technology: ZoomInfo’s proprietary technology allows them to gather data from a variety of sources, including social media, public records, and web activity.

Customizable search criteria: ZoomInfo’s search functionality is highly customizable, enabling businesses to search for companies and professionals based on specific criteria such as industry, location, and company size.

Integration with other tools: ZoomInfo integrates with a range of other sales and marketing tools, making it easy to incorporate ZoomInfo data into existing workflows.

In conclusion, accuracy and reliability are essential factors to consider when evaluating B2B databases. While there are several databases available on the market, ZoomInfo stands out for its accuracy and reliability, regular data updates, verification by data analysts, proprietary technology, customizable search functionality, and integration with other tools. By using ZoomInfo’s accurate and reliable data, businesses can target and engage with their ideal customers, personalize their approach, and ultimately drive revenue.