In today’s data-driven business landscape, companies need accurate and comprehensive data to
compete effectively. B2B (business-to-business) databases have become essential for generating leads,
building targeted lists of prospects, and gaining insights into target markets. In this article, we will
compare two popular B2B databases: ZoomInfo and Dun & Bradstreet, to help you decide which
database is the best fit for your business.
ZoomInfo vs. Dun & Bradstreet: A Comparison
ZoomInfo and Dun & Bradstreet are both popular B2B databases, but they have some key differences.
Let’s compare them:
Accuracy and Completeness of Data
ZoomInfo is known for its accuracy and reliability, with a team of data analysts that verify and update
data regularly. Additionally, ZoomInfo’s proprietary technology allows them to gather data from a
variety of sources, including social media, public records, and web activity.
On the other hand, while Dun & Bradstreet provides a comprehensive range of data and analytics
solutions, its data can be expensive and may not always be accurate.
Customizable Search Functionality
ZoomInfo’s search function is highly customizable, enabling businesses to search for companies and
professionals based on specific criteria such as industry, location, and company size. This feature
enables businesses to target their ideal customers more effectively and improve their sales and
marketing efforts.
Dun & Bradstreet’s search functionality can be less customizable than ZoomInfo’s, making it more
challenging to find the exact data businesses need.
Integration with Other Tools
ZoomInfo integrates with a range of other sales and marketing tools, including Salesforce, HubSpot, and
Marketo, making it easy to incorporate ZoomInfo data into existing workflows. By integrating with these
tools, businesses can streamline their sales and marketing processes and improve their overall
efficiency.
Dun & Bradstreet also offers integration with other tools, but its integrations may not be as extensive as
ZoomInfo’s.
Cost
ZoomInfo and Dun & Bradstreet both offer different pricing plans, so it’s essential to compare them
based on your specific needs. However, Dun & Bradstreet’s data can be expensive, making it more
challenging for small businesses to justify the investment.

Conclusion
In conclusion, ZoomInfo and Dun & Bradstreet are both popular B2B databases, but they have some key
differences. ZoomInfo stands out for its accuracy, customizable search functionality, and integration
with other tools, making it an excellent choice for businesses looking for reliable B2B data. While Dun &
Bradstreet provides comprehensive data and analytics solutions, its data can be expensive, making it
more challenging for small businesses to justify the investment. Consider your specific needs and budget
when deciding which database is the best fit for your business.