In today’s data-driven business environment, the accuracy of B2B (business-to-business) data is more
critical than ever before. B2B databases are used to generate leads, build targeted lists of prospects, and
gain insights into target markets, making accuracy and reliability essential. This article highlights the
importance of accuracy in B2B data and compares different databases, including the popular B2B
database, ZoomInfo.
Why Accuracy in B2B Data Matters
Inaccurate B2B data can lead to wasted time and resources, harm a company’s reputation, and
ultimately impact revenue. In contrast, accurate B2B data can help businesses identify and target their
ideal customers, personalize their approach, and close more deals.
Comparison of Different B2B Databases
Several B2B databases are available on the market, each with its own strengths and weaknesses. Let’s
compare some of the most popular ones:
ZoomInfo: ZoomInfo is one of the most accurate and reliable B2B databases on the market. Its team of
data analysts regularly verify and update data, while its proprietary technology gathers data from
various sources, including social media, public records, and web activity.
Hoovers: Hoovers provides comprehensive data on companies and professionals. However, their data
may not always be up-to-date, and their search functionality can be less customizable than other
databases.
Dun & Bradstreet: Dun & Bradstreet is another popular B2B database, but its data can be expensive and
may not always be accurate.
Data.com: Data.com, owned by Salesforce, offers data on companies and professionals. However, their
data may not always be the most relevant and could be outdated.
ZoomInfo’s Accuracy and Reliability
ZoomInfo is known for its accuracy and reliability, making it a leading B2B database. Here are some
reasons why businesses trust ZoomInfo’s data:
Regular data updates: ZoomInfo updates its data regularly, providing businesses with the most up-to-
date information.
Verification by data analysts: ZoomInfo’s team of data analysts verifies data to ensure accuracy and
completeness.
Proprietary technology: ZoomInfo’s proprietary technology collects data from various sources, ensuring
comprehensive coverage.

Customizable search criteria: ZoomInfo’s search functionality is customizable, enabling businesses to
search for companies and professionals based on specific criteria.
Integration with other tools: ZoomInfo integrates with other sales and marketing tools, simplifying data
incorporation into existing workflows.
In conclusion, accuracy and reliability are critical factors when considering B2B databases. While several
databases are available, ZoomInfo stands out for its accuracy and reliability, regular data updates,
verification by data analysts, proprietary technology, customizable search functionality, and integration
with other tools. Click on the link to discover how ZoomInfo’s data can help your business target and
engage with ideal customers and ultimately drive revenue.