By: admin / March 5, 2023

In the highly competitive world of B2B (business-to-business) data, proprietary technology has become an essential tool for companies looking to differentiate themselves and provide more value to their customers. Proprietary technology allows B2B databases to gather and analyze data from a variety of sources, providing a more comprehensive and accurate picture of target markets. In this article, we’ll discuss the proprietary technology used by different B2B databases and how it can add value to businesses.

ZoomInfo’s Proprietary Technology

ZoomInfo is one of the leading B2B databases, known for its accuracy and reliability. A key part of ZoomInfo’s value proposition is its proprietary technology, which enables them to gather and analyze data from a variety of sources, including social media, public records, and web activity.

ZoomInfo’s proprietary technology allows them to gather data from a variety of sources, including social media, public records, and web activity. This allows them to provide a more comprehensive and accurate picture of target markets, including information on companies and professionals that may not be available through other databases. Additionally, ZoomInfo’s proprietary technology enables them to verify and update data regularly, ensuring accuracy and completeness.

Other B2B Databases with Proprietary Technology

While ZoomInfo is known for its proprietary technology, other B2B databases also offer unique technology solutions to gather and analyze data. Here are a few examples:

InsideView: InsideView’s proprietary technology, called the “InsideView Targeting Intelligence Platform,” uses artificial intelligence and machine learning algorithms to analyze data and provide insights into target markets. This enables businesses to identify new opportunities and gain a competitive edge.

DiscoverOrg: DiscoverOrg’s proprietary technology, called “DiscoverOrg’s Data Enrichment Engine,” uses a combination of artificial intelligence and human verification to gather and analyze data. This results in more accurate and up-to-date information on target markets.

Dun & Bradstreet: Dun & Bradstreet’s proprietary technology, called “D&B Direct,” uses machine learning algorithms to gather and analyze data on companies and professionals. This technology allows businesses to identify new opportunities and gain insights into their target markets.

The Value of Proprietary Technology in B2B Databases

Proprietary technology has become an essential tool for B2B databases looking to provide more value to their customers. By gathering and analyzing data from a variety of sources, B2B databases can provide a more comprehensive and accurate picture of target markets, enabling businesses to identify new opportunities and gain a competitive edge. Additionally, proprietary technology allows B2B databases to verify and update data regularly, ensuring accuracy and completeness.

In conclusion, proprietary technology has become an essential tool for B2B databases looking to provide more value to their customers. While each database may have its unique technology solutions, the common thread is the ability to gather and analyze data from a variety of sources, providing a more comprehensive and accurate picture of target markets. ZoomInfo’s proprietary technology is one of the most advanced in the industry, enabling them to provide accurate and reliable data on companies and professionals across industries and geographies.